Joe Clark pens nostalgic ruminations on life's ups and downs that are homespun enough for backroad driving yet captivating enough for a packed venue. Clark spent his early years refining his picking on guitar, while shaping his voice into the raw Kentucky baritone that was captured on his debut hit, It Is What It Is. Recorded while playing venues across the Midwest, Clark's first two full-lengths, Storyteller and 10 Years Too Late, showcase an artist homing in on his acoustic instincts. Joe gained a rabid local following through word of mouth enthusiasm, earning himself the 2024 Album of the Year Appy Award, with both albums brimming with relatable songwriting that addresses timeless struggles amid modern-day, often dark realities. After a shift in his personal life, Clark transformed his music into a gritty, riff-heavy sound, resulting in 2024's highly anticipated release of HillBilly Voodoo. He went on to reimagine several cuts, including a version of It Is What It Is, that reflects a gift for shaping acoustic country into a novel expression of rock music.